Read what industry experts have to say about Marketing Plus

Zoho Marketing Plus is a promising solution. It offers a wide range of functionality that marketers need for successful activities across channels. Looking into the roadmap, Zoho is well on track to provide even more value to marketing departments.

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Marketing is the growth engine for the modern enterprise, but the complexity of the marketing technology stack has started to get in the way of realizing that growth, modern marketing teams want tools and technologies that empower a far more collaborative, connected and organic approach to marketing operations. This is where Zoho's marketing platform delivers, connecting the complex dots of marketing into a single, streamlined pane of glass.

In the past, marketers had little choice but to adopt best of breed tools over time and cobble them together. For many organizations, ‘best of breed’ has become ‘fragmentation by design’ which makes marketing operations complex and inefficient. The days of separate tools for every channel, every analysis, and every interaction are over. Today, marketers need open solutions like Zoho's marketing platform with integrated capabilities for omnichannel marketing, data management, analytics, and more.

Zoho’s marketing platform goes a long way towards consolidating the fragmented technology stack marketers use to create and optimize customer experiences. Instead of a myriad of point solutions, marketers are increasingly looking for integrated applications that work smoothly in concert to help them execute campaigns and measure results. Zoho’s platform simplifies the stack while also connecting marketing tools to the breadth of the expansive Zoho Suite, a significant benefit for marketers and their peers building innovative experiences.

With its unified marketing platform, Zoho is tapping into an emerging market trend towards integration and collaboration. The fact is that customers — whether businesses or consumers — do not view their interactions with an organization in silos. To them, it’s a continuous set of interactions that make-up the totality of their customer experience. The problem for most marketers, however, is that those interactions are enabled by a vast collection of disconnected tools, all but ensuring poor execution and even worse experiences. By bringing everything a marketing team needs together within a single platform and management interface, Zoho’s customers will be well positioned to focus their energy on creating campaigns, engagements, and interactions that delight and wow their customers.

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Marketing should be a team sport -- marketers need shared visibility across different campaigns, channels, customer profiles, and data to provide a personalized experience for customers. Too often, however, SMBs are using different, disjointed marketing tools that put friction into the process. Zoho Marketing Plus brings all of the different marketing tools that SMBs need into one unified platform--helping marketing teams provide better experiences for customers, and get the insights they need to continually improve their brands.

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Modern marketing consists of multiple channels across various business stakeholders and messaging continuity is a must. Zoho’s new marketing platform provides a unified suite with built-in omnichannel engagement and marketing tools. This will drive productivity within the marketing team and increase overall visibility.

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Marketing today is both more complex and more critical to business success than ever before. CMOs and their teams need tools that allow them to easily unify and connect all parts of the business, get the data they need when they need it, and which ultimately help make their marketing initiatives more successful. We've taken a deep dive into Zoho's Marketing Platform and it checks all the right boxes in exciting ways.

As marketers navigate challenges related to customer trust and management, a unified platform with integrated collaboration, asset management, and audit trails are key for both marketing outcomes and minimized risk. Zoho's Marketing Plus enables a common approach across multiple channels to reduce the burden on marketers and allow them to focus on optimizing engagement.

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As the marketing arena continues to evolve, we welcome the efforts of leaders like Zoho in providing consolidated toolsets that reduce sprawl while equipping digital marketers with the tools they need to target the right customers and deliver compelling marketing experiences across an ever-growing number of channels and touchpoints.

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The MarTech landscape with its ever growing number of narrowly defined solutions, continues to be fragmented, silo’ed and confusing. Fragmentation of solutions and thus data, is less than effective and for mid-market companies often does not return the value of the investment. Zoho Marketing Plus provides mid-market marketeers with an integrated, cost effective solution that enables collaboration across teams, complete visibility into marketing projects, real-time analysis of marketing impact, a complete view of the customer and a variety of robust engagement capabilities.